Pete joined Burger Associates in 1996 after 14 years as writer, editor and chief of corporate publications for ABC Inc. and ABC Television Network and another 14 years as a media consultant and writer of executive speeches, corporate publications, multimedia presentations and ads.

He was a speech writer for the presidents of ABC and USA TV Networks and chief publicist for ABC’s Good Morning America, World News Tonight, 20/20 and Nightline. He also headed public relations for ABC’s, NBC’s and CNN’s presidential-election coverage. As a marketing/media consultant, he wrote corporate publications, presentations, PR materials and speeches for General Motors, Johnson & Johnson, IBM and AT&T.